Episode #1 – Why Your Church Should Have A Branding Guide
In this episode, Jonathan gives us an overview of what a brand is, why it’s important to have a branding guide and what should be included.
A brand is the personality of your organization.
Why you should have a branding guide: Consistency, standards, recognizable, and value.
What should be included in the branding guide? Logo usage, color usage, typography, parameters, mission statement, core values, acceptable language.
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