Episode #1 – Why Your Church Should Have A Branding Guide

In this episode, Jonathan gives us an overview of what a brand is, why it’s important to have a branding guide and what should be included.

Show Notes

Creative Church Studio Blog
Creative Church Studio Podcast
“The Studio” by Creative Church Studio

 

Key-points:

A brand is the personality of your organization.

Why you should have a branding guide: Consistency, standards, recognizable, and value.

What should be included in the branding guide? Logo usage, color usage, typography, parameters, mission statement, core values, acceptable language.

 

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